Attract, engage, and inspire investors…
That’s what we aim to help businesses do.
Sometimes it means helping our clients to multiply their communication channels beyond the traditional avenues.
Sometimes it means controlling the narrative through good news and bad, so that we can help strengthen market relations.
Sometimes it means drawing out your story in a way that will connect with investors and drive them to share the story themselves.
But whatever it means, one thing always remains the same:
Our need to understand exactly what you’re trying to do as a business, and how you’re trying to do it.
After all, if we don’t understand how you plan to create shareholder value, how can we expect others to understand?
Of course, there are several ways we get to know your business when we first start working with you, but one thing we always do—that few others take the time to arrange—is to produce what we call a Company Compendium.
What is a Company Compendium?
Well, it’s basically an extensive research document made up of all the publicly available information about your business.
It’s designed to be the definitive resource when it comes to understanding your business and establishing what makes it tick.
Indeed, from an elevator pitch of your company’s goals to a detailed breakdown of your management team and balance sheet…
Not to mention a thorough outline of your competitive edges and a play-by-play review of the projects, products or services that make up your portfolio…
The Company Compendium covers it all.
Naturally, it means doing a fair bit of work our end, and you might wonder why we do it.
Well, one reason is that a resource like this helps us when it comes to providing the variety of services we offer.
It means that before our team engage with the market in any way—writing an article, an RNS, or some other piece of comms—we know exactly what long-term narrative we need to communicate.
This is key to successful investor relations.
But at the same time, it can be extremely useful for your company too.
That might sound a bit odd at first. After all, you know better than anyone what you do.
But often, because you’re so close to operations on a day-to-day basis, it’s easy to lose track of the bigger picture. It’s understandable. It’s only by focusing on the details that you’ve got your business where it is.
But by creating a compendium for you, we’re able to give you the distance to see the big picture again, to see all the hard work you’ve already done.
The practicalities of creating a compendium
Of course, this all sounds great in theory, but you might be wondering exactly how we go about creating such a document.
Well, truth be told, it all begins when we first start talking to you.
When you initially get in touch, our team will set up a call to get to grips with what you want to achieve. The main thing is we listen to you, listen to what your challenges are, listen to what support you need. It’s a simple thing, but it’s what so many people in this industry don’t do.
Once we’ve got an initial feel for your company, we’ll get to work researching. Our writers digest every RNS, article, video, and presentation you’ve ever released, as well as learning all we can about the wider market in which you operate, and your competition.
It’s only by putting in this hard work early on that we’re able to create a truly useful document that sets the tone for effective communications moving forward.
And of course, if you’re thinking a Company Compendium sounds like it could be a useful document for your company to have, we’d tend to agree.
So, if you’d like to talk about us creating one for you—get in touch.
Either way, the key lesson we’ve learned by producing these documents for our clients is that having a baseline source of information from which everything else can grow is fundamental to successful communications.